COVID-19 and Retail: Optimizing Sales for E-Commerce
The US economy has been devastated due to COVID-19, where over 316 million people in 42 states were required to stay home to minimize the spread of the virus. As a result, current customer behaviors and shopping trends are emerging, reflecting a vastly changing retail landscape. Consumers are continuing to be impacted by the aftereffects of the pandemic, and business models will need to transform to accommodate a post-COVID-19 reality. Today, many businesses are observing what impact COVID-19 is having on sales. It is apparent that there will be a digital shift in the marketplace. Companies may need to change their operations by redirecting more of their business online. Businesses that are flexible enough to respond to consumer trends will be best able to transition their operations in the post coronavirus market. The economy is slowly beginning to reopen and forward-thinking companies will need to position themselves to capture consumers’ spending patterns now and in the future. There are several businesses that have continued to operate throughout these uncertain times, and their approaches will serve as models moving forward. Data analyst App Annie reported that Walmart had an increase in sales in March as people stocked up on necessities —
