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SEO Search Engine Optimization concept of letter on wooden blocks
Angela Batterson

Three Ways to Improve SEO on a Website

It is not enough nowadays to have a website that is aesthetically pleasing, informative, and easily navigated. While all of those are important characteristics when users reach the website, they have to navigate to the site first. Gaining traffic to a website comes directly from strong search engine optimization (SEO) tactics. Websites failing to take into consideration SEO struggle for space on search engine result pages (SERPs). So, making efforts to optimize a website in this aspect is a great way to improve rankings, gain more valuable real estate on SERPs, and ultimately – help more users navigate to your website. Publish Good Content, Often Websites with the strongest SEO publish quality content regularly. What makes content high-quality? It must be authoritative and relevant, providing readers with accurate and unique information. When considering web content, especially blog articles, ensure what you publish provides useful information relevant to your audience. This drives traffic to your site, further increasing the website’s authority. Focus on target keywords and phrases, and consider what search terms you’d like to point to the content. The frequency of new content published also makes a difference. Post new and relevant content regularly, at least once a month. In

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